Blue Ocean: 52 Case Studies in Uncontested Market Strategy
Do Cirque du Soleil e da Southwest Airlines ao Nubank e às Havaianas, cada caso analisado com a matriz Eliminar-Reduzir-Elevar-Criar, vocabulário, exercícios práticos e gabarito.From Cirque du Soleil and Southwest Airlines to Nubank and Havaianas, each case unpacked with the Eliminate-Reduce-Raise-Create grid, vocabulary, practice tasks and an answer key.